7 proven lead generation strategies that you must know now!

For businesses (especially sales), lead generation is everything! No leads, no business!

Therefore as a business owner, you must do everything in your power to create more leads and, ultimately, drive more business!

How?

Through lead generation strategies - and you will know it all here!

Real Quick – before we get into the effective lead generation strategies, let’s pause for a moment and understand what lead generation is.

 Lead generation- what is it?

First, a lead is a person who is interested in your business in some way or the other.

Accordingly, lead generation – also known as ‘lead gen’ – are  the tactics and strategies that help attract leads to your business and convert them to valuable customers.  




 7 tried and tested lead generation strategies

Now that you know what lead generation is - the next step is to know about lead generation that will actually help you convert a lead to a successful business.

1. Pick your promotional methods.

You own a sales business, great! But how will your prospects know about your business among zillions of other businesses?

 Through targeted promotions!

Choosing the right promotional strategies and plans to direct your services and products to your customers is crucial- and there are several ways to do it.

Some of the promotional strategies include blogs, websites, seminars, social media, PPC, ads, emails, and obviously traditional advertising.

2. Create a LOT of opt-in opportunities and make them enticing.

Don’t limit your opt-in options! If possible, turn every post and every blog into an opt-in page! It’s always easy for a prospect to say no or ignore something when they are not being forced to make immediate decisions.

Make your opt-in box pop up in front of their screen. Encourage your leads to make decisions now. Ask them do they want it or not!

Maybe the answer won’t always be yes, but don’t make it easy to say no! 

3. Testing your strategies, but testing it the right way!

When talking about lead generation strategies, how would you know strategies work and what doesn’t? You can know this answer only through testing!

Adopt different lead generation strategies and test to see what gets you more conversions! Test your headlines, your images, your background, and every aspect of marketing. It will give you invaluable insights.

Also, remember, every business is different, and so are the strategies!

4. Provide a Free Trial

Nobody can resist the temptation of free products and services – and you need to leverage it to your advantage.

It is one of the best lead generation strategies that will help you attract qualified, interested prospects. Free trials will encourage customers to sign up will eventually become paying customers.

 5. Optimize your website and your landing pages 

To generate more leads and attract targeted customers to your business, you need to (and must) create a website that’s optimized to the needs and interests of the customers.

Your website should resonate with your customers’ wants and needs. Make it user-friendly and understandable, make it clear and straight to the point, and not to forget, highlight your call-to-action button as vivid as clear as possible. 

6. Optimize your social media profile

We already know how important social media is for lead generation. Leverage it to the optimum! 

Use your social media platform and let your leads know what value you can add to their life. Promote your products, offers, promotions, add links, talk about your business - and let your leads know it all.

If used strategically, social can be one of the best platforms for lead generation.

7. Go nuts with remarketing!

It’s not necessary (and not possible too!) that all prospects will convert into clients with the first interaction with your business! But don’t lose faith! Use retargeting and remarketing lead generation strategies to get back to the customers that engaged with your business previously.

Create valuable ads, content, ideas- anything that will give your prospects something valuable before converting them into successful leads.

Are you satisfied with your lead generation strategies?

Lead generation is the most important part of sales! Therefore formulating the right lead generation strategies makes all the difference – and you know it too! Take full advantage of this write-up and develop the best strategies for your business.

Not sure how to start? Connect with lead generation specialist, RoofTop Sales and learn from the experts!


Location: Dubai Knowledge Park, Block 18, Dubai, United Arab Emirates.

Comments

Post a Comment

Popular posts from this blog

How Do I Start A Successful Sales Consulting Business In 2021 And Beyond?

Image
Have you ever thought of starting a sales consulting business? Do you have the freedom to start when to work, who to work for and much you want to get paid for your services?   If you want to establish a startup sales consulting firm in Dubai, there has never been a better opportunity to do it. Admit it- you’ve thought about starting your own business. flexible hours, being your own boss and living life on your own terms is what you thought for. Consulting is a huge industry. Nowadays, instead of recruiting full-time workers, an increasing number of people prefer to work with freelancers, independent contractors, and consultants. This indicates that the need for consultants will continue to rise, which means that you will have more chances after you launch your consulting firm. You can start a profitable sales consulting firm if you already have certain skills and expertise.   So, how can you leverage your existing talents and expertise to start a sales consulting busin
Read more

Top 5 Essential Skills of Every Successful Entrepreneur

Image
  Every successful entrepreneur must have certain skills and qualities in order to be successful. There is no one-size-fits-all approach to becoming a successful entrepreneur, but there are some essential skills that are imperative for every successful entrepreneur. RoofTop Sales has identified the top 5 essential skills of every successful entrepreneur and how to develop them.  Skills for entrepreneurs 1. Leadership: Entrepreneurs must be able to lead their team, make decisions, and take calculated risks. They must be able to inspire and motivate their team and must have the ability to think strategically and to execute plans.  2. Communication: Entrepreneurs must be able to communicate their vision and their plans effectively. They must be able to explain complex concepts to their team and customers in a way that is easy to understand.  3. Networking: Networking is essential for entrepreneurs. They must be able to build strong relationships with potential partners, customers, and in
Read more

Top 5 Ways to Use Technology in Sales Training

Image
Sales training and sales development are big tasks. It takes time, energy, and resources — but one of the most effective ways to help your salespeople perform at their very highest level is by using technology in the process. Technology is changing the way we do business, and selling is no exception. This article will cover the top 5 ways you can use technology in your sales training and technology internally at your company to improve sales performance.   Technology Sales Training Use a CRM to organize sales training information The first step of using technology in sales training is to gather all of your sales training information in a central repository. This can be done by using a CRM system. It allows you to keep track of your sales training information in one place and make it easy for your managers and other team members to access. An effective technology and performance management system will provide you with accurate, timely, reliable, and meaningful information that enable
Read more