7 proven lead generation strategies that you must know now!

For businesses (especially sales), lead generation is everything! No leads, no business!

Therefore as a business owner, you must do everything in your power to create more leads and, ultimately, drive more business!

How?

Through lead generation strategies - and you will know it all here!

Real Quick – before we get into the effective lead generation strategies, let’s pause for a moment and understand what lead generation is.

 Lead generation- what is it?

First, a lead is a person who is interested in your business in some way or the other.

Accordingly, lead generation – also known as ‘lead gen’ – are  the tactics and strategies that help attract leads to your business and convert them to valuable customers.  




 7 tried and tested lead generation strategies

Now that you know what lead generation is - the next step is to know about lead generation that will actually help you convert a lead to a successful business.

1. Pick your promotional methods.

You own a sales business, great! But how will your prospects know about your business among zillions of other businesses?

 Through targeted promotions!

Choosing the right promotional strategies and plans to direct your services and products to your customers is crucial- and there are several ways to do it.

Some of the promotional strategies include blogs, websites, seminars, social media, PPC, ads, emails, and obviously traditional advertising.

2. Create a LOT of opt-in opportunities and make them enticing.

Don’t limit your opt-in options! If possible, turn every post and every blog into an opt-in page! It’s always easy for a prospect to say no or ignore something when they are not being forced to make immediate decisions.

Make your opt-in box pop up in front of their screen. Encourage your leads to make decisions now. Ask them do they want it or not!

Maybe the answer won’t always be yes, but don’t make it easy to say no! 

3. Testing your strategies, but testing it the right way!

When talking about lead generation strategies, how would you know strategies work and what doesn’t? You can know this answer only through testing!

Adopt different lead generation strategies and test to see what gets you more conversions! Test your headlines, your images, your background, and every aspect of marketing. It will give you invaluable insights.

Also, remember, every business is different, and so are the strategies!

4. Provide a Free Trial

Nobody can resist the temptation of free products and services – and you need to leverage it to your advantage.

It is one of the best lead generation strategies that will help you attract qualified, interested prospects. Free trials will encourage customers to sign up will eventually become paying customers.

 5. Optimize your website and your landing pages 

To generate more leads and attract targeted customers to your business, you need to (and must) create a website that’s optimized to the needs and interests of the customers.

Your website should resonate with your customers’ wants and needs. Make it user-friendly and understandable, make it clear and straight to the point, and not to forget, highlight your call-to-action button as vivid as clear as possible. 

6. Optimize your social media profile

We already know how important social media is for lead generation. Leverage it to the optimum! 

Use your social media platform and let your leads know what value you can add to their life. Promote your products, offers, promotions, add links, talk about your business - and let your leads know it all.

If used strategically, social can be one of the best platforms for lead generation.

7. Go nuts with remarketing!

It’s not necessary (and not possible too!) that all prospects will convert into clients with the first interaction with your business! But don’t lose faith! Use retargeting and remarketing lead generation strategies to get back to the customers that engaged with your business previously.

Create valuable ads, content, ideas- anything that will give your prospects something valuable before converting them into successful leads.

Are you satisfied with your lead generation strategies?

Lead generation is the most important part of sales! Therefore formulating the right lead generation strategies makes all the difference – and you know it too! Take full advantage of this write-up and develop the best strategies for your business.

Not sure how to start? Connect with lead generation specialist, RoofTop Sales and learn from the experts!


Location: Dubai Knowledge Park, Block 18, Dubai, United Arab Emirates.

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