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7 proven lead generation strategies that you must know now!

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For businesses (especially sales), lead generation is everything! No leads, no business! Therefore as a business owner, you must do everything in your power to create more leads and, ultimately, drive more business! How? Through lead generation strategies - and you will know it all here! Real Quick – before we get into the effective lead generation strategies, let’s pause for a moment and understand what lead generation is.  Lead generation- what is it? First, a lead is a person who is interested in your business in some way or the other. Accordingly, lead generation – also known as ‘lead gen’ – are  the tactics and strategies that help attract leads to your business and convert them to valuable customers.    7 tried and tested lead generation strategies Now that you know what lead generation is - the next step is to know about lead generation that will actually help you convert a lead to a successful business. 1. Pick your promotional methods. You own a sales business, great! But ho