4 Invaluable B2B Sales Consulting Strategies that you need today!

Struggling with b2b sales? Not sure how to approach it? Or what strategies to use? We have your back!

We talk facts: B2B sales are challenging! To get the ball rolling, you need to have proper business strategies that will help maintain a healthy pipeline and bring in qualified leads at the same time.

But no need to stress anymore!

Judging by the difficulty, we have penned down the 4 invaluable b2b sales consulting strategies for you to try today.

Don’t dismiss these as any other strategies. Each strategy mentioned here is tried and tested and yields actual results - but you have to keep up the patience.

Want to know more about these strategies? Keep reading...

What is B2B Sales Consulting?

B2B is business to business sales. B2B sales consulting is about delivering services to other businesses centred on the growth of a focused area of the sales process.

Rather than providing consulting to individuals or customers (B2C), B2B sales consulting is focused on helping businesses improve their selling strategies.

 4 Essential B2B Sales Consulting Strategies 

There are endless B2B strategies to discuss - but not all are helpful or effective. These strategies (mentioned below) will provide you with the best results when applied the right way.

Let’s find out more about them...

#1. Strategic Selling

For sales businesses that proceed with complex deals and products, strategic selling stands as one of the effective b2b sales consulting strategies for their businesses. 

How?

Its insight-driven and scalable approach helps identify prospective businesses and locate different points of contact of the company.

Using this strategy, you can determine the amount of support these individuals (point of contact) have in the decision making and then proceed with your plan accordingly.

How will it benefit your business?

This b2b sales consulting strategy will force the sales team not to stick to only one point of contact. It will encourage the team to dig deeper into the organizational chart of the prospect company – which will bring forward a better understanding and knowledge of the company. 

It will also provide you with insight into the people who can actually influence the decision making of the company, and you can use it to your business advantage.

#2. Solution Selling

If your sales business is about offering custom solutions to businesses, this will be one of the best b2b sales consulting strategies.

In this strategy, the focus is more on the needs of the prospects. Here the salesperson is concentrated on diagnosing and identifying the challenges, needs and goals of the prospective company. Based on that, they recommend the best solution or the services that will help them overcome or solve the challenges.

How will it benefit your business?

This b2b sales consulting strategy works by adding value. The strategy is designed to help prospect companies feel that their needs and wants are being valued and heard.

Adding to that, when solutions are tailored to meet the specific needs and requirements of the prospect company, it helps build stronger relationships between businesses, leading to higher conversion and higher sales.

 

#3. Account-Based Selling

This b2b sales consulting strategy is about treating every account as a market of one.

 It involves 4 tactics:

1.     Select target accounts: By listing all the companies that you can provide service to.

2.    Investigate and Identify: Get into in-depth research about these companies and know the challenges they are facing. You also need to identify the decision-makers and the influences of the respective companies.

3.   Personalized value: According to the findings, the next step is to tailor your product or services according to the needs of different stakeholders of the company.

4.     Outreach: Reach out to the stakeholders to bring forward your proposal and then take it further.

How will it benefit your business?

This b2b sales consulting strategy helps keep different stakeholders of the prospective company hooked to your product and win more votes, ultimately leading to higher conversion.  

#4. Social Selling

When searching for solutions to their problems, 68% of the B2B customers approach search engines and social media for quick results.

Social selling b2b sales consulting strategy is about leveraging social media channels to reach the prospect companies, grow new clients, and nurture existing ones.

What’s the difference between social selling and marketing?

The former concentrates on building a one-to-one relationship, while the latter is about reaching the audiences as a whole.

The goal of social selling is to establish your business as an expert in the industry and let companies know that you are here to help them and establish relationships with them rather than just selling products.

How will it benefit your business?

This b2b sales consulting strategy helps establish relationships and connections with the prospect companies, which may later convert to active clients.

Closing Thoughts on Sales Consulting Strategies

Now that you know the 4 most effective sales consulting strategies, the next step is to take full advantage of them.

Reach out to RoofTop Sales, one of the top-notch hospitality technology in Dubai that holds a global reputation of helping b2b businesses with the best strategies that help them reach and convert prospective clients (businesses) with ease.