Cold Calling: Powerful Strategy For Increasing Sales And Generating New Leads

As a consumer, we all hate being sold on credit cards and expensive barbecue grills. But, what if you got a call from a recruiter about an amazing job at the company of your dreams? Or get a call from a company that wants to partner up and work on a project that could benefit both of you.

A cold call is a phone call made to leads who have not yet expressed interest in your product or service. They have gotten a bad reputation because few people know how to approach lead with the right cold calling tips. Cheaper calling and data costs have made it easier for everyone to call potential customers, which has lowered the barriers for scrappy sales teams to compete with established firms. 

Throughout this write-up, we’ll learn about the 7 steps of the cold calling for lead generation process that will delight your prospect and qualify them for sales.

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7 Steps of the Cold Calling Process

Here are step by step tip for making sales calls:

Step 1: Generate Leads

Leads are the lifeblood of your business. They're the fuel that drives your sales to funnel, and they're also the lifeblood of cold calling. Without leads, you'll have no way to convert any prospects into customers. Generating leads is one of the most important tasks in your sales process. 

Step 2: Qualify and segment leads 

The important step in improving your sales process is to find the best pipeline of qualified leads. The more qualified leads you to have, the easier it will be to convert them into paying customers.

Step 3: Dial Qualified Leads

Once you’ve qualified and segmented your cold leads – Call the most likely leads first, then work your way down to less desirable prospects. This will help you waste less time on unqualified prospects.

You can also use a lead generation company Dubai to get the more qualified leads for your business.

Step 4: Ask Qualifying Questions

Once you've made a lead call and the prospect permits you to ask a qualifying question, use this as an opportunity to show your value. Don't ask irrelevant questions, instead, use qualifying questions that will help you get to know more about them and their business.

Step 5: Plan Next Steps

If you've gotten into talking terms with a now warm prospect, figure out ways to move them through the next stages of your sales process. This might involve giving leads time to think over their objections—and often it does.

Step 6: Follow-up

Following up with your prospect is an important part of the cold call process. When you’re done with the initial call, make sure to send a follow-up email or call within 24 hours. 

Step 7: Pass Prospects On To AEs

In this step, you'll be passing your prospects on to the AE. You'll need to be ready with all the necessary documents and information they need to make informed decisions.

Conclusion

If you are looking for a lead generation agency in dubai, we can help by creating and implementing a strong process which brings in more clients, resulting in higher customer retention, and promoting a thriving business!